[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.terranet.cz\/elektronicke-metody-sberu-dat\/#Article","mainEntityOfPage":"https:\/\/www.terranet.cz\/elektronicke-metody-sberu-dat\/","headline":"Elektronick\u00e9 metody sb\u011bru dat","name":"Elektronick\u00e9 metody sb\u011bru dat","description":"Heatmapy (teplotn\u00ed mapy) \u2013v\u00a0barv\u00e1ch jsou zn\u00e1zor\u0148ov\u00e1ny plochy, na kter\u00e9 se u\u017eivatel p\u0159i n\u00e1v\u0161t\u011bv\u011b webu pod\u00edval, nebo na co kliknul. M\u00edsta, […]","datePublished":"2025-03-02","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.terranet.cz\/author\/#Person","name":"","url":"https:\/\/www.terranet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"terranet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.terranet.cz\/wp-content\/uploads\/img_a309538_w2353_t1520494710.jpg","url":"https:\/\/www.terranet.cz\/wp-content\/uploads\/img_a309538_w2353_t1520494710.jpg","height":0,"width":0},"url":"https:\/\/www.terranet.cz\/elektronicke-metody-sberu-dat\/","wordCount":432,"articleBody":"Heatmapy (teplotn\u00ed mapy) \u2013v\u00a0barv\u00e1ch jsou zn\u00e1zor\u0148ov\u00e1ny plochy, na kter\u00e9 se u\u017eivatel p\u0159i n\u00e1v\u0161t\u011bv\u011b webu pod\u00edval, nebo na co kliknul. M\u00edsta, na kter\u00e1 se klikalo nejv\u00edce, jsou zbarven\u00e1 do \u010dervena. M\u00edsta, kter\u00e1 byla sp\u00ed\u0161e opom\u00edjen\u00e1, jsou zbarvena do modra. Jednotliv\u00e1 kliknut\u00ed se spojuj\u00ed do ucelen\u00fdch blok\u016f, kter\u00e9 se zv\u00fdraz\u0148uj\u00ed podle intenzity klik\u00e1n\u00ed.RFID \u010dipov\u00e1 technologie \u2013slou\u017e\u00ed k\u00a0identifikaci zbo\u017e\u00ed. Navazuje na syst\u00e9m \u010d\u00e1rov\u00fdch k\u00f3d\u016f. Pro market\u00e9ry jsou obrovsk\u00fdm p\u0159\u00ednosem v\u00a0r\u00e1mci monitorov\u00e1n\u00ed pohybu produkt\u016f \u010di z\u00e1kazn\u00edk\u016f po prodejn\u00ed plo\u0161e. V\u00a0sou\u010dasnosti je tato technologie vylep\u0161en\u00e1, a umo\u017e\u0148uje naprosto p\u0159esn\u011b sledovat pohyby n\u00e1kupn\u00edch voz\u00edk\u016f a produkt\u016f v\u00a0prodejn\u011b. Dokonce dok\u00e1\u017ee odli\u0161it, zda z\u00e1kazn\u00edci pouze proj\u00ed\u017ed\u011bj\u00ed nebo zda n\u011bco nakupuj\u00ed. D\u00edky tomu lze efektivn\u011b um\u00edstit zbo\u017e\u00ed v\u00a0prodejn\u011b.Peoplemetr \u2013elektronick\u00e9 za\u0159\u00edzen\u00ed, um\u00edst\u011bn\u00e9 ve vybran\u00fdch dom\u00e1cnostech, kter\u00e9 umo\u017e\u0148uje sledovat mno\u017estv\u00ed a strukturu div\u00e1k\u016f televizn\u00edch po\u0159ad\u016f v\u00a0kter\u00fdkoliv okam\u017eik. Mal\u00e9 krabicov\u00e9 za\u0159\u00edzen\u00ed je napojen\u00e9 na televizi a pr\u016fb\u011b\u017en\u011b odes\u00edl\u00e1 data o tom, jak\u00fd program v\u00a0televizi b\u011b\u017e\u00ed, a kdo je v\u00a0danou chv\u00edli u televizn\u00edho vys\u00edl\u00e1n\u00ed p\u0159\u00edtomen. Z\u00edskan\u00e9 informace jsou statisticky v\u00e1\u017eeny. Z\u00edskan\u00e1 data pak slou\u017e\u00ed televizn\u00edm stanic\u00edm k\u00a0hodnocen\u00ed a tvorb\u011b programov\u00e9 skladby a reklamn\u00edm agentur\u00e1m k\u00a0pl\u00e1nov\u00e1n\u00ed a hodnocen\u00ed \u00fasp\u011b\u0161nosti televizn\u00edch reklamn\u00edch kampan\u00ed. Syst\u00e9m je mo\u017en\u00e9 vyu\u017e\u00edt i pro bleskov\u00e9 ankety a v\u00fdzkumy ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed, hodnocen\u00ed TV po\u0159ad\u016f apod.Audiometr \u2013lze je ch\u00e1pat jako mobiln\u00ed peoplemetry. Mohou m\u011b\u0159it poslechovost a t\u0159eba i sledovanost televiz\u00ed mobiln\u011b, kdy\u017e nen\u00ed u\u017eivatel doma (nap\u0159. na chat\u00e1ch, chalup\u00e1ch, v\u00a0barech, kinech, restaurac\u00edch, apod.). Dok\u00e1\u017eou podat ucelen\u00fd obraz o vystaven\u00ed komer\u010dn\u00edmi sd\u011blen\u00edmi v\u00a0pr\u016fb\u011bhu cel\u00e9ho dne. Mohou m\u00edt podobu hodinek nebo mal\u00e9 krabi\u010dky v kapse.Tachystoskop \u2013p\u0159\u00edstroj, kter\u00fd umo\u017e\u0148uje uk\u00e1zat z\u00e1kazn\u00edkovi na kr\u00e1tkou dobu n\u011bjak\u00e9 sd\u011blen\u00ed. Modern\u00ed metoda je zalo\u017eena na prezentaci objekt\u016f prost\u0159ednictv\u00edm LCD nebo plazmov\u00fdch obrazovek p\u0159ipojen\u00fdch k\u00a0\u0159\u00edd\u00edc\u00edm po\u010d\u00edta\u010d\u016fm. Kr\u00e1tk\u00e1 expozice n\u011bjak\u00e9ho objektu je n\u00e1sledov\u00e1na zji\u0161\u0165ov\u00e1n\u00edm dojm\u016f, kter\u00e9 si ze zkoum\u00e1n\u00ed osoba odnesla.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Elektronick\u00e9 metody sb\u011bru dat","item":"https:\/\/www.terranet.cz\/elektronicke-metody-sberu-dat\/#breadcrumbitem"}]}]