[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.terranet.cz\/jak-nakupujeme\/#Article","mainEntityOfPage":"https:\/\/www.terranet.cz\/jak-nakupujeme\/","headline":"Jak nakupujeme","name":"Jak nakupujeme","description":"Co se t\u00fdk\u00e1 nakupov\u00e1n\u00ed, mohlo by se na prvn\u00ed pohled zd\u00e1t, \u017ee toto provozujeme v\u0161ichni stejn\u011b. Proto\u017ee co by se […]","datePublished":"2019-02-10","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.terranet.cz\/author\/#Person","name":"","url":"https:\/\/www.terranet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"terranet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.terranet.cz\/wp-content\/uploads\/img_a338716_w2591_t1551334184.jpg","url":"https:\/\/www.terranet.cz\/wp-content\/uploads\/img_a338716_w2591_t1551334184.jpg","height":0,"width":0},"url":"https:\/\/www.terranet.cz\/jak-nakupujeme\/","about":["N\u00e1kupy"],"wordCount":562,"articleBody":" Co se t\u00fdk\u00e1 nakupov\u00e1n\u00ed, mohlo by se na prvn\u00ed pohled zd\u00e1t, \u017ee toto provozujeme v\u0161ichni stejn\u011b. Proto\u017ee co by se na tom mohlo r\u016fznit, \u017ee? Jeden p\u0159ijde do obchodu, vezme si to, co chce, zaplat\u00ed a jde si po sv\u00fdch. Jen\u017ee ono tomu zase a\u017e docela tak nen\u00ed. Proto\u017ee je ka\u017ed\u00fd z n\u00e1s jin\u00fd a m\u00e1me tak sv\u00e9 specifick\u00e9 . a) Prvn\u00ed skupinu na\u0161inc\u016f tvo\u0159\u00ed t\u0159eba ti, kte\u0159\u00ed nemaj\u00ed zase a\u017e takovou nouzi o pen\u00edze, ov\u0161em neopl\u00fdvaj\u00ed \u010dasem. Takov\u00ed si zab\u011bhnou do samoobsluhy, tam popadnou v reg\u00e1le to, po \u010dem zrovna jejich srdce nebo jin\u00fd org\u00e1n prahne, zaplat\u00ed a sp\u011bchaj\u00ed pry\u010d. A pokud se jejich po\u010d\u00edn\u00e1n\u00ed v n\u011b\u010dem m\u011bn\u00ed, pak snad jedin\u011b v tom, \u017ee si coby kvap\u00edc\u00ed lid\u00e9 nejednou zoufaj\u00ed, kdy\u017e vid\u00ed tu frontu lid\u00ed p\u0159ed sebou, respektive kdy\u017e se mus\u00ed propl\u00e9tat z\u00e1cpou \u201ahleda\u010d\u016f poklad\u016f\u2018, kte\u0159\u00ed zatarasuj\u00ed uli\u010dky ko\u0161\u00edky, zat\u00edmco studuj\u00ed kdejak\u00fd n\u00e1vod nebo n\u011bco psan\u00e9 mal\u00fdm p\u00edsmem. b) Jin\u00ed ji\u017e p\u0159ich\u00e1zej\u00ed do obchod\u016f pat\u0159i\u010dn\u011b vybaveni poznatky z reklamn\u00edch let\u00e1k\u016f nebo jin\u00fdch podobn\u00fdch tiskovin. U\u017e v\u011bd\u00ed, co je zrovna v akci, a jdou tedy najisto. A nejednou n\u00e1sledn\u011b odch\u00e1zej\u00ed na\u010du\u0159eni, proto\u017ee je \u010dasto \u201adobr\u00fdm zvykem\u2018, \u017ee v obchod\u011b pr\u00e1v\u011b to, co je znateln\u011b zv\u00fdhodn\u011bn\u00e9, tak jaksi do\u0161lo. Nebo to maj\u00ed ve sklad\u011b, jen\u017ee to nestihli vybalit a \u010dlov\u011bk nem\u00e1 tolik \u010dasu, aby tam tr\u010del, ne\u017e to prodava\u010dky naprav\u00ed. c) A pak jsou tu ti, kdo se \u0159\u00edt\u00ed se sv\u00fdmi n\u00e1kupn\u00edmi ta\u0161kami od obchodu k obchodu a vyzob\u00e1vaj\u00ed v\u00fdhodn\u00e9 nab\u00eddky. Nebo klidn\u011b i jenom zd\u00e1nliv\u011b v\u00fdhodn\u00e9 nab\u00eddky. Toto po\u010d\u00edn\u00e1n\u00ed vy\u017eaduje p\u0159edev\u0161\u00edm spoustu \u010dasu, nen\u00ed tedy nic divn\u00e9ho na tom, \u017ee se mu odd\u00e1vaj\u00ed p\u0159edev\u0161\u00edm penzist\u00e9, nezam\u011bstnan\u00ed a podobn\u00ed lid\u00e9. Ti, kte\u0159\u00ed maj\u00ed na rozd\u00edl od pracuj\u00edc\u00edch \u010dasu habad\u011bj. Jedno je v\u0161ak v\u0161em spole\u010dn\u00e9. A to to, \u017ee zpravidla m\u00ed\u0159\u00ed za ak\u010dn\u00edm zbo\u017e\u00edm. Nebo j\u00edm alespo\u0148 neopovrhuj\u00ed a berou r\u00e1di v\u0161e zlevn\u011bn\u00e9. A jsou r\u00e1di, \u017ee u\u0161et\u0159ili. I kdy\u017e je nasnad\u011b, \u017ee ne v\u017edy t\u00edmto zp\u016fsobem u\u0161et\u0159\u00ed. Co\u017e v\u00ed ka\u017ed\u00fd, kdo dlouhodob\u011b nakupuje stejn\u00e9 zbo\u017e\u00ed ve stejn\u00e9m obchod\u011b a m\u00e1 tak pov\u011bdom\u00ed o cen\u00e1ch. Proto\u017ee kdy\u017e nap\u0159\u00edklad v na\u0161em Penny zlevn\u00ed tu\u0148\u00e1kov\u00e9 konzervy na 19,90 K\u010d, m\u016f\u017eou se po nich lid\u00e9 utlouct. Proto\u017ee jindy tyto stoj\u00ed i o hodn\u011b v\u00edce. Ov\u0161em tyt\u00e9\u017e konzervy st\u00e1ly je\u0161t\u011b p\u0159ed p\u00e1r lety necelou desetikorunu. V neakci. Tak\u017ee lid\u00e9 v obchodech taktizuj\u00ed, mohou-li. A obchody taktizuj\u00ed t\u00e9\u017e. U\u017e to dotaktizovali tak daleko, \u017ee jsem k n\u00e1m do Penny skoro p\u0159estal chodit. Nem\u00e1m toti\u017e chu\u0165 nechat ze sebe d\u011blat \u0161a\u0161ka. T\u0159eba kdy\u017e \u010dokol\u00e1du, kter\u00e1 byla je\u0161t\u011b ned\u00e1vno stabiln\u011b za dvacku, v\u00fdjime\u010dn\u011b ak\u010dn\u011b zlevn\u00ed ze sedmdes\u00e1ti na \u010dty\u0159icet korun. A lid\u00e9 by jim za tu slevu ruce utrhli.                                                                                                                                                                                                                                                                                                                                                                                         3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak nakupujeme","item":"https:\/\/www.terranet.cz\/jak-nakupujeme\/#breadcrumbitem"}]}]